Communication expertise for NGOs, international organisations and small businesses.
Kristina Sam-Martin
My background in international relations, particularly Euro-African migration, has contributed to my sense of diplomacy and cultural sensitivity. Together with my hands-on experience with digital marketing, I possess the necessary set of tools to support your communication needs.
e-Book:
“Featured Snippets & Content Marketing”
The e-book “Google’s Featured Snippets in the Context of Strategic Content Marketing” deals with featured snippets on Google’s search engine results pages (SERP). Featured snippets are a SERP feature that displays excerpts of website content above the list of ‘traditional’ search results. The e-book looks at the strategic impact of featured snippets on digital marketing and, in particular, content marketing.
- It examines the relevance and impact of featured snippets on the elaboration, implementation and evaluation of content marketing strategies.
- It establishes a number of ranking factors that go beyond basic SEO measures which content marketers, and all digital publishers, should be aware of.
- It provides a thorough account of the emergence and mechanisms behind Google’s featured snippet algorithm.
The e-book is an adaptation of my master’s thesis with the same title. By publishing this e-book and making it available for free, I intend to help digital marketers to better understand Google’s featured snippets, how to harness their potential and how to deal with the challenges they entail.